How Pillar Pages Can Help with SEO Ranking
Search engine algorithms are changing continuously, so it is too tough to keep up with search engine optimization best practices to optimize your website as well as its content for ranking the first of search engine result pages (SERPs). But a business needs to show its content in front of its target audience as often as possible.
If you have already tried all methods of SEO, even if your internal link-building strategy isn’t working so well, then you need to use the pillar page as a weapon for increasing your website visibility on SERPs. The pillar page strategy is an effective way to group content and present it to search engines and users. That one page if you optimize it correctly will give your website more organic traffic and offer you an outstanding opportunity to get plenty of quality leads. Here, we are going to discuss how a pillar page can help with your SEO.
What is Pillar Page?
A pillar page refers to a content hub based on which topic clusters are created. It consists of an overview of a topic where you see topic clusters as subtopics. In simple words, a pillar page is a central page full of content often acting like landing pages on your website and serves as the linchpin for topic clusters. A topic cluster is a bunch of articles and blogs that revolve around one main page and provide a comprehensive conception of the topic. Topic clusters are connected with the pillar page by internal linking.
For example, you have a page on SEO services on your website where you include technical SEO, local SEO, e-commerce SEO, on-page and off-page SEO, and Social Media SEO as subtopics. Now you can write some content on all of these subtopics and provide brief information on each topic and link these to the main SEO Service Page. This is how pillar and cluster pages work. If your pillar pages are designed well, then there is no way this strategy is going to fall down and it becomes the most authentic source that will be able to attract more authoritative external links.
How to Create a Pillar Page
You have an idea of pillar pages and how it helps to improve SEO, now it is time to learn about how to create a pillar page. Here are some steps to follow while creating a pillar page which is mentioned below:
1. Choose a Topic
Before starting to create a pillar page, you need to choose a topic over keywords. Using buyer personas, identify your target audience and look into what they are searching for on search engines like Google and Bing. According to this, you need to decide how long your pillar page will be. To make it long your content on that topic, research keywords and add them to your content as a subheading.
2. Write Content on the Pillar Page
After choosing the topic, start writing for your pillar page. If you have a blog post topic, you can use it to write a pillar page or you can choose a fresh topic and start writing like a guide from scratch. While writing, make sure you use the definition of the term that you choose as a topic on the pillar page in the first section of the content, add bulleted table content, use topic-related keywords as sub-headlines, and the content of the pillar page should provide an overview of the topic.
3. Identify Your Pillar vs Cluster Keywords
First, When creating your pillar page, you need to target high-volume topic keywords because it is easy to discuss the topic briefly and use long tail keywords related to topic sub-headlines and leave some room to discuss those sub-headlines briefly as topic clusters. For example, if you choose to write about digital marketing services, you need to include search engine optimization (SEO), Pay-per-click (PPC), content marketing, social media marketing, and email marketing as sub-headlines and discuss these same topics as topic clusters.
4. Focus on Internal Linking
When you have created a pillar page, you need to link your topic clusters to the pillar page. For example, if you have a page about SEO services, and you add content on local SEO, technical SEO, on-page and off-page SEO, e-commerce SEO, Shopify SEO, as well as social media SEO and you also write blogs on these topics and explain those topics descriptively. Then you can link those blogs to the main SEO service page by using internal linking.
5. Promote Your Pillar Page
If you are thinking of investing your money in Paid ads or social media ads then it should be for pillar pages. The main goal of your pillar page is that after clicking on the pillar pages, your users are going to land on the landing pages of the website. So, when you start promoting your pillar pages, present it to the target audience as to how excellent the resource is.
How Do Pillar Pages Improve SEO?
With the pillar page method, you can easily build your target audience’s trust and gain more visibility online. Here are some tips on how pillar pages improve SEO which is given below:
1. Improve User Experience
When someone searches for any information or solutions on search engines, if they find all the solutions and other related information about the same topic on one page, that would be the best for them to find information. Once they find your website provides all information in one place, which means that users are most likely to come to your website again and again. It keeps your target audience engaged with your website for a long time which indicates Google’s algorithm that your website needs to rank higher on SERPs.
2. Build Your Online Reputation
The main goal of search engines is to present the right search result whenever users search for some phrases or words. Providing wrong results affects user experience, so Google always maintains the key concept of ranking factors: Expertise, Authority and Trust to keep users on the search engine. The concept is about how closely your content matches with search phrases that users want to see based on how trustworthy and authoritative your site is. It is an indication that you are familiar with the subject matter when you complete a topic cluster around a pillar page and Google prefers expertise content. If Google identifies and trusts your expertise enough, it will help to rank your content on the first page of SERPs.
3. Easy to Rank on High-Volume Keywords
With Pillar Pages, it is easy to rank content for competitive keywords with higher volume because you can use brief information on pillar pages. In other words, for Users who search more generally and want an informational overview of a topic, pillar pages are perfect for them. Make sure your content should be original and high quality. Using CTAs to link to related themes on pillar pages, users are more likely to consume your content and stay on your website.
A pillar page is just not an effective way to organize the website but also they also add some major benefits to your website’s search engine optimization. By creating pillar pages, you can offer a better user experience and also increase your website’s online visibility. We hope this article on how pillar pages can help your SEO will help you to understand it better. If you like to read more articles on trending topics, keep your eye on our blog page.