How to Plan a Blog Post

How to Plan a Blog Post with Top 10 Beginners Steps

| 11 min read By: admin

In an era dominated by the digital age, the art of effective communication has found its ultimate canvas in the form of the written word. Blogging, a powerful medium that fuses creativity with information, has become a cornerstone of our online existence. From the curious souls seeking knowledge to the passionate storytellers sharing their experiences, the blogosphere is a vast and dynamic landscape where ideas, opinions, and expertise flourish.

However, in this vast digital wilderness, standing out is no small feat. The success of a blog post lies not merely in its existence, but in the thought, strategy, and creativity that go into its conception. It is a fusion of the writer’s passion, the reader’s expectations, and the algorithms that determine online visibility. This is where planning, the compass guiding your blog post’s journey, comes into play.

Planning a blog post is akin to architecting a bridge between the writer’s mind and the reader’s soul. It is a meticulous process that transcends mere words on a page; it is the blueprint of a captivating story, a compelling argument, or a profound revelation. The words, sentences, and paragraphs are but bricks and mortar; the plan is the structural design that ensures the bridge remains steady and takes its travelers on a memorable journey.

In this world where information overload often drowns the essence of great content, a well-structured and well-planned blog post is the lighthouse guiding readers to their desired destination. Without proper planning, a blog post can easily become lost in the vast sea of digital content, unheard and unnoticed.

Blog Writing is always about presenting your opinion about any topic you wish to say to the world. When customers like your thought and consume it, that is the success of a blog writer. If you are fresher and want to start writing a Blog and have no clue how to plan a blog post, don’t worry. We are here for you. Here, we are going to discuss how to plan a blog post.

Today almost every website has a separate page for blogs. According to a recent survey, over 7 billion posts are published daily on Google. It is too hard to stand out among others. That’s why your blog needs to be unique, fresh, informative, quality, and well-researched.

It is not too easy to put all things together while creating any kind of content. It is just about writing blogs but also creating any kind of content, you need to get started with planning. We will delve into the art and science of planning a blog post. By the end of this journey, you will possess the tools and knowledge to plan, write, and deliver blog posts that captivate, educate, and inspire your audience in a way that sets your blog apart in the blogosphere’s crowded landscape. Let us embark on this exploration of effective blog post planning, where your words become the bridge that connects your thoughts to the minds of countless readers.

Top Reasons Why You Should Plan a Blog Post

Here are the top 5 reasons why marketers should plan a blog post, based on web search results:

1. To drive traffic to your website:

A blog post can help you attract more visitors to your website by creating relevant and engaging content that matches the search intent of your target audience. A blog post can also help you rank higher on the search engine results page (SERP) by using keywords, headings, links, and other SEO best practices.

2. To convert traffic into leads:

A blog post can help you generate more leads for your business by offering valuable information, solutions, or insights that your potential customers are looking for. A blog post can also help you capture the contact information of your visitors by using calls-to-action (CTAs), landing pages, and forms.

3. To establish authority and credibility:

A blog post can help you showcase your expertise, knowledge, and experience in your industry or niche. A blog post can also help you build trust and rapport with your audience by providing useful tips, advice, or recommendations that can solve their problems or improve their situation.

4. To enhance reputation and stakeholder relations:

A blog post can help you improve your brand awareness, recognition, and loyalty by creating a consistent and distinctive voice and tone for your business. A blog post can also help you communicate effectively with your stakeholders, such as customers, investors, regulators, employees, communities, media, and NGOs.

5. To prepare for future challenges and opportunities:

A blog post can help you stay ahead of the competition and the market trends by researching, analyzing, and reporting on the latest developments, innovations, and issues in your industry or niche. A blog post can also help you create a loyal and engaged fan base that can provide you with feedback, suggestions, or referrals that can help you grow your business..

Top 10 Steps to Start a Blog Post

Here are the top 10 steps to get started with a blog post, which is mentioned below:

  • Have Knowledge about Your Brand
  • Know about Your Target Audience
  • Check out Your Competitor Sites
  • Identify the Topic You Want to Write
  • Research Keywords
  • Create A Unique Headline
  • Start to write Your Blog
  • Optimize It by Implementing On-page SEO
  • Publish The Blog
  • Try to Track Your Blog Performance

1. Have Knowledge about Your Brand

This is the most crucial part of planning to start with a blog post. If you don’t know about your brand and its offers, then you are never going to reach out to your target audience. For example, you have a digital marketing company and publish a blog on Fashion, and then you will attract the wrong audience for your brand. You will get traffic but it is never going to convert into conversion. So, It is important to have knowledge about your brand and what products or services it offers before starting to write any blog for your brand.

Good start to writing a blog, first you should check out the earlier posts published by your company. Once you identify how your brands write earlier blog content, you can understand their writing pattern. That will help you to plan for writing the next blog post by you.

2. Know about Your Target Audience

After knowing about your Brands, it is time to know about your target audience. You need to have a seamless understanding of the audience your brand wishes to target. The best way to know about your target audience is to search for What users want to know about your product or services. You need to focus on buyers’ personas and their needs.

Most people spend the most time on the internet. They always go for any products, any services or any information they want to know. They always ask Google to get answers to their queries. So, once you spot your target audience, then you can also know about their needs.

You need to provide them with information according to their needs. For example, if your users want to know about the difference between SEO and Content Marketing, but you publish a blog on How SEO and Content Marketing work together. So, users might avoid your post and look for other sites that exactly write about this topic. So, it is very important to have knowledge about your target audience before starting to write any blog.

3. Check out Your Competitor Sites

To get an idea of how to write a blog post for your brand, it is better to look into competitors’ websites. Looking into competitors’ websites to learn how they write quality and unique content. You will see that every website’s content is different from the others and that is why their ranks are higher than others. That is another way to stand out from your competitors. You can use this step as an advantage. It is not about copying their ideas, it is about gaining knowledge about what your target audience gets from a quality blog.

4. Identify the Topic You Want to Write

Now Time has come to choose a topic for writing a blog. For choosing a topic, keep in mind that you need to write something that is related to your brand and attract your potential customers. To get ideas of which topic you can choose for your blog, you can look into frequently asked questions where you can know about what your audience wants, or go for Quora where you find queries from your customers.

5. Research Keywords

Keyword research is the required step for any kind of content creation because that is the only path you know about your target audience and use it in your content to get noticed by them. Today, there are many keyword research tools \you can see online. The most popular keyword research tools are Google Keyword Planner, Keywords Everywhere, Ubersuggest, Google Analyst, Semrush’s Keyword Magic tool, Moz’s keyword Explorer, and more. You can easily find keywords with these keyword tools.

6. Create A Unique Headline

Creating a headline is like art. People always go for unique headlines before reading further content. It makes you look different and helps you to stand out from others. Otherwise, none will be interested in looking into your further content. There are some techniques that need to be noticed while creating a unique headline:

  • The headline needs to be short.
  • Must Use the main keywords on Headlines.
  • The headline should be representative of your whole blog
  • It needs to be well-written.

You can use generating headline tools to check the performance of your headline and whether it is worth getting noticed by your target audience or not.

7. Start to write Your Blog

After making an outline of a plan to write a blog post, it is time to get started. When you write about it, put the necessary information you found while researching your topic. You need to find compelling data which you can use in your blog post. Write a unique and plagiarism-free piece of content and check out all grammatical errors. You can use Grammarly for that. Writing a blog is not informative writing, it is always raising your brand’s voice.

8. Optimize It by Implementing On-page SEO

After finishing your writing, put all content on any CMS platform where you can add your on-page SEO which helps you to rank your blog on search engine result pages (SERPs). Now You need to optimize your blog with a strong SEO strategy. It is not always putting keywords on content, you need to do link building, check out technical errors, create a domain name, meta description, and more. If you successfully put all these strategies together, it offers you a better user experience.

9. Publish The Blog

After optimizing the content, publish it on the internet. You can also share your social media accounts. There are many channels you can choose for your blog promotion such as social media channels where you create different kinds of content for your users. You can share your content on different channels such as Facebook, Instagram, Twitter, and more. You can use email marketing to promote your blog.

10. Try to Track Your Blog Performance

In order to see if your blog post strategy is effective for your goals, keep an eye on the performance of your post over time. To better understand your audience’s behavior on your blog posts, you can use a variety of website traffic analysis tools. It is a very important part to write down while making a plan to write a blog post.


Writing blog posts helps you to maintain your brand’s visibility on the internet. You can reach out to more target audiences and convert them into sales. We hope this article on how to plan a blog post will help you to understand it better. If you don’t have time for it but you still want a blog page for your website, we are here for you. We have an expert team of content writers, who will help you write and publish blog posts online. If you want more information, contact us.