The Beginner’s Guide to Internet Marketing
Marketing is that term or phrase we mostly hear when a business wants to promote its products or services but it can be done in two ways. Firstly, your business can go with traditional marketing and last but not least, you can choose internet marketing or online marketing over traditional one. According to a recent survey, 4.95 billion people use the internet every day, so it would be a great opportunity to grab the attention of those people by promoting your brand’s products or services by using an effective internet marketing strategy.
No matter what, whether it’s traditional or online marketing is all about reaching out to the right target audience at the right time by presenting your brand products or services. But when it comes to which is better between internet marketing and traditional marketing, then internet marketing gets more hype because of the scope of reaching out to more people, increasing brand awareness, building strong relationships with customers, offering more user engagement or user experience as well as the option to personalize content.
It is important to realize that the internet can be a well-encompassing and overwhelming entity, which consists of many videos, images, news articles and different websites. In this crowded place, how can you stand out from others? Internet marketing is the only weapon which can help you out with this headache. Here we are going to discuss internet marketing briefly.
What is Internet Marketing?
Internet marketing is used as an umbrella term which refers to various marketing strategies for various marketing channels like social media platforms, search engines, and email, aimed at reaching out to a wide range of audiences. It offers two-way conversions between the business and its customers which helps to leverage better customer retention.
In simple words, internet marketing refers to web advertising or online marketing, a major form of marketing. By using internet marketing strategies, businesses promote their products or services through various digital platforms such as social media, websites, search engines as well as email. For marketing on the internet, you need to include web design, search engine optimization (SEO), pay-per-click (PPC), email, and social media in your internet marketing strategy.
Why Internet Marketing Matters?
With the advancement of technology, you need to have an effective internet marketing plan to deliver promotional content in hope of growing your business online. Here are the major three reasons why internet marketing is important which are mentioned below:
- Enhance Your Brand’s Visibility on the Internet
- Introduce Your Business to a Large Audience
- Create Two Way Communications
1. Enhance Your Brand’s Visibility on the Internet
When you want your business to get noticed by more people, then you need to increase your brand visibility. If you can rely on traditional media, you don’t have much control over who watches your brand’s products or services. With internet marketing, you can showcase your products to people worldwide. Once you build a website online, people on digital media can able to access it anytime anywhere which means your website is visible to users all the time.
There are various methods including content marketing, email marketing, SEO, paid media advertising, social media marketing event also video marketing you can apply to increase your brand visibility online. The more you’ll able to increase your brand visibility, the more people will get familiar with your brand. When people are completely familiar with your brand, they are more likely to purchase your products or services.
2. Introduce Your Business to a Large Audience
Internet marketing is crucial because most of your target audience likes to spend on the internet. As you know, today over 4.95 billion people use the internet. It is a great opportunity to reach out to those people who are trying to find your business. People online are continuously searching for something they want to know. Whether it’s products or services or any brand, they always conduct searches on the internet. By investing in online marketing, you are reaching out your business to those leads who are interested.
3. Create Two Way Communications
When you use traditional media to deliver promotional messages to your target audience, you only get chances to print ads in the newspaper or create TV ads. As a result, you have to wait for results on whether people have seen it or not. If your target audience has some questions about your brand or its products or services, what if they want to learn about your products or services, then it is difficult to accomplish when there is no two-way communication.
Internet marketing is the best way to market your brand because it offers two-way communications. With your website content or social media platforms or PPC campaigns, you can provide a way to contact your brand. After seeing your blogs or articles, if your audience has any questions, they can contact you easily through calls, chats, or emails. This two-way communication helps you to build strong relationships with your target audience.
Digital Marketing Vs Traditional Marketing
Can you believe people went door to door just to sell their products or services? Now, even if any familiar face knocks on the doorbell we get annoyed. In fact, traditional media are getting extinct because of how it approaches. It mostly tries to pressurize people with products and their related information and people get over it. Only traditional ads work sometimes.
After the invention of internet marketing, it changed the way customers shop. A more proactive approach to finding solutions to problems is now possible thanks to the infinite amount of information available to users. They can easily search for products whenever they need and if they don’t like any products or any brands, they can choose other options. When we watch something, suddenly any ads pop up, we get irritated because it distracts from our focus.
To avoid intruding, marketers and business owners need to think about how they can approach their target audience, where content marketing comes into play which is an integral part of digital marketing. Businesses can research their target audience’s needs and create engaging content consisting of solutions to their audience’s problems to attract them.
If your content offers value, they keep visiting your website again and again, this leads them to purchase products or services from your brand. Digital marketing makes your website expert, authoritative and trustworthy, and if Google notices that your website belongs to your E-A-T guideline then it helps you to rank your website on the first page of search engine result pages (SERPs). Once you are able to rank your website on Google search results, more people will get noticed by your website and because your website is ranking higher on SERPs, then people are more likely to trust your brand which helps you to gain more sales.
Internet Marketing Examples
Internet Marketing consists of various tactics and strategies which help businesses to generate more traffic, conversions and sales. Here are the top 6 internet marketing examples which are mentioned below:
1. Search Engine Optimization (SEO)
Search Engine Optimization refers to the practice of optimizing your website to rank it on search engine result pages (SERPs) which is aimed at getting more organic traffic for a long period of time. This strategy helps to appear on the first page of search results when someone searches for related information. Most SEO strategies revolve around increasing the rank of websites. To get a higher spot on SERPs, you need to create an effective SEO strategy for your business growth, here are some tips on creating an SEO strategy which is mentioned below:
- Research your business-related keywords and identify which keyword you want to use as the target
keyword and which keywords you want to use as related keywords.
- Create engaging and high-quality content which should offer solutions to your target audience’s problems.
- Use Responsive Design for your mobile users.
- Gain more authority backlinks for authoritative resources which helps to maintain your online reputation
2. Content Marketing
Content marketing refers to the method of promoting your brand products or services through content and it should be valuable, relatable as well as original, and offer solutions to your audience’s problems. With an effective content marketing strategy, you can build a strong relationship with your customers and it helps to increase your brand awareness and moreover gain better user engagement. Here are different forms of content which define how you can share content on the internet:
- And more
But while creating any form of content, you need to remember to make sure you post content often. Content marketing is always about consistency, the more you post content on digital media, the more people will notice your brand. To create a strong content marketing strategy you need to follow the following steps:
- Set your business Goal for content marketing
- Have an idea of your target audience
- Decide where you post your content
- Select the content type
- Create a content calendar
- Create engaging and original content
- Publish your content
- Measure your performance
3. Social Media Marketing
Social media marketing is one of the important examples of internet marketing services which helps to maintain your brand’s visibility on social media by using social media marketing best practices for promoting your brand products or services online. There are various platforms in social media that you use to market your brand such as Facebook, Instagram, Twitter, LinkedIn as well as Pinterest.
We can say, social media platforms are the gold mine for information and from here you can get some ideas on what your target audience wants and provide exactly the same to attract them toward your brand. A strong social media marketing strategy helps to boost your website traffic as well as conversion rates and sales. In social media, you can easily build relationships and maintain your online reputation by interacting with your target audience which always helps you to understand exactly what they want. Make sure your social media posts are related to your business.
4. Pay-Per-Click (PPC) Advertising
Paid advertising refers to display ads as well as paid searches. Most Paid advertising processes go with pay-per-click (PPC) where business needs to pay whenever users click on their ads. Online advertising is less intrusive than traditional ads like cold calling or billboards. It is the best way to drive more traffic quickly at a lost cost. With PPC advertising, you can rank your website at the top of SERPs, in turn, you need to pay when any user clicks on your ads. You can hire any PPC advertising professional or go for any digital media marketing company that offers paid advertisement services.
5. Email Marketing
Email marketing is a method of delivering promotional messages to the target audience through emails. It is mainly aimed at achieving your business goal by driving more customers and subscribers. Now, there are over 4 billion people online who use email, so it is the best way to reach out to your target audience. Before 1978, the first email was sent as an email marketing strategy in return it generated $13 million in sales. Since then, email marketing has become the most highly recommended marketing channel all over the world. It helps to build a better relationship with your target audience, as well as boost your brand awareness. There are various ways you can send mail to your users:
- Customer Service
- Follow up
Before starting to send emails to users, you need to create an effective email marketing strategy. Here are some common 3 steps you can follow when you create an email marketing plan for your business.
- Set a Goal: First, establish a goal which you want to achieve through email marketing. Here are some examples of goals from which you get some ideas on which you choose to achieve:
- Boost brand awareness
- Increase customer engagements
- Generates more sales
- Drive more sales
- Identify your target audience: It is important to send a relevant email if you want it to be effective. Make sure your email campaign is tailored to your audience’s needs by understanding their buyer personas.
- Build an Email list: An email list is basically to make a list of those subscribed users who agree to let you send them emails. To build an email list, you need to put effort into other prospects. Until you get more subscribers, treat each follower as gold. Make sure you use an email campaign type to send emails to your subscribers.
6. Web Design
Web design is one of the integral parts of internet marketing services. A website is one of the main parts of your business when it comes to online marketing. Your activities on other channels lead customers to your website if your website is designed well, then people are more likely to come back again or make a decision on purchasing. Having a well-designed website means that the website offers a better user experience and to offer a better UX design, you need to use responsive design to attract mobile users too, build strong security, create a modern design, easy-to-use navigation, and focus on page speed. There are plenty of companies that offer web design services, you can hire the best web design company in India to build a well-designed website to attract more people to your brand.
4 Steps For Creating an Effective Internet Marketing Strategy
Internet marketing allows you to promote your brand’s products or services to your target audience. So, while creating an effective online marketing strategy, make sure you keep your brand and your target audience’s needs in mind. Here are the most common and also essential four steps which help your brand to build a strong online marketing strategy:
- Establish Your online marketing goal
- Identify your audience
- Choose marketing tactics which you want to use your market your brand on the internet
- Measure your performance
1. Establish Your online marketing goal
It is important to set a goal which you want to achieve by implementing your internet marketing strategy. Without having any goals, your internet marketing strategy will go down the drain, you’ll never get the chance to produce the results that you dream about. So, when you are building strategies for online marketing, make sure you have a goal to achieve. Here are some possible goals you choose:
- Enhance a better user engagement
- Get more subscribers
- Drive more traffic
- Boost sales
- Increase the number of followers
2. Identify your audience
The next step you need to follow is to identify your target audience which is one of the most important steps to market your brand online through any marketing channels. Try to look into who is interested in your products or services. You can use buyer personas to identify your target audience. However, you can use some attributes like interests, hobbies, demographics, buying habits, socioeconomic statistics and more.
3. Choose marketing tactics which you want to use to market your brand on the internet
Once you identify your audience as well as your business goal, now it is time to choose the right marketing strategy which you want to use to market your brand on the internet. While choosing the right strategies for you, you need to understand that whatever your strategies are, they should be able to attract your target audience towards your business. You need to look into which platforms have your target audiences, or which online channels your target audience uses most of the time. According to their spending time on channels, you need to create effective marketing strategies for those particular channels.
4. Measure Your Performance
Hoping to get the best results, you need to often analyze and measure your performance after implementing your online marketing strategies. With Google Analytics, you can easily track your performance and identify areas where you need to improve. This platform is the best for PPC and SEO strategies. Here you can measure:
- How many people visit your website
- How many conversions did you gain
- How many clicks you got
- How much time your visitor spent on your website pages
These measurements help you to understand how your marketing strategies work and you can easily optimize your marketing tactics.
If you are ready to take steps ahead to internet marketing, then We are here to help you. We, Synergic Softek Solutions , known as the best digital marketing company in Kolkata, offer you all digital marketing services from SEO services to paid advertisement services. We hope this article on the beginner’s guide to internet marketing will help you to understand it better. If you like to read our articles, keep your eye on our blog page.