How to Run an Effective SEO Campaign
To be on the ground of online marketing, you need SEO or Search Engine Optimization. If your website is not optimized for search engines like Google, Bing, and more, you will miss a major amount of traffic, conversions, and most importantly sales. Were you aware that Top organic search results can achieve up to 34% click-through rate (CTR) from desktops and 31% CTR from mobile devices?
Google is one of the most popular search engines we know and controls over 92% of the market share worldwide. So, your website must be on the search engines and it should be on the top so users can notice easily, and your website can get a huge amount of traffic and conversions. You need SEO as your first and most important weapon to defeat your competitors to make that dream a reality.
Reaching the top takes a lot of work including keyword research, adding alt text, optimizing content, building links, and more. These all tasks fall under the SEO campaign. A strategic SEO campaign not only helps your website achieve the top results of search engines but also gives your website long-term success.
What is an SEO Campaign?
If you want your website to rank on the first page of search engines like Google, Bing, and more, SEO is the first and foremost option you need. What is SEO? SEO refers to search engine optimization which is the method of optimizing your website to rank it at the top of search results. It is a long process and it takes time to get the results.
But when you make ranking on search engines your goal, and create a strategy to achieve the goal- this is called an SEO campaign. Think like it is a project, you have a timeline and you need strategies and KPIs to achieve the goal.
SEO Campaign Example
If you still don’t get the point, let us break it down for you. For instance, you have a cake shop. Now you set a goal to rank your cake shop website on the top of the search results whenever someone searches for the best cake shop near (your location)”.
For that, you need to take some actions to achieve the goal. First of all, it is important to check your website page loading time. If your website takes 10 seconds to load, then you have to fix it. According to professionals loading time should be between 1-1.65 seconds.
Then create an account on Google My Business and add NAP information in Google listings for each location where you want to rank your website. You need local SEO strategies to rank your cake shop website on Google.
Top Benefits of Having an SEO Campaign
Getting the highest ranking on search engine result pages gives you more organic traffic and conversions. But to achieve that goal, first, you need to create an SEO campaign. But you might think about what benefits you will get from running an SEO campaign. Here are the top 3 benefits of SEO campaigns which are mentioned below:
1. Improved Search Engine Visibility and Increased Organic Traffic:
The primary goal of an SEO campaign is to improve your website’s search engine visibility. By optimizing your website for search engines, you can increase its chances of ranking high on search engine result pages (SERPs) for relevant keywords and phrases. This, in turn, can lead to increased organic traffic to your website, as more people will be able to find your website in search results. Studies have shown that top organic search results can achieve up to 34% click-through rate (CTR) from desktops and 31% CTR from mobile devices. By having a well-planned SEO campaign, you can ensure that your website is visible to potential customers who are searching for products or services similar to yours.
2. Long-Term Success:
SEO is not a one-time process, but a continuous effort to improve your website’s search engine visibility. A strategic SEO campaign can help your website achieve long-term success by building a solid foundation for your website’s online presence. This involves optimizing your website’s content, fixing technical issues, building high-quality backlinks, and more. Regularly updating and improving your website’s SEO can also help you stay ahead of your competitors and maintain your website’s ranking on search engine result pages.
3. Increased Conversions and Revenue:
A well-planned SEO campaign can also lead to increased conversions and revenue for your business. By targeting relevant keywords and phrases, you can attract potential customers who are actively searching for products or services similar to yours. By optimizing your website’s content and user experience, you can also improve the chances of converting these potential customers into paying customers. This can ultimately lead to increased revenue and ROI for your business.
Having an effective SEO campaign can benefit your website and business in numerous ways. It can improve your website’s search engine visibility, increase organic traffic, lead to long-term success, and ultimately drive increased conversions and revenue. By investing in an SEO campaign, you can ensure that your website is visible to potential customers and stays ahead of your competitors in the long run.
How to Create an Effective SEO Campaign for Your Website?
Here are the top 7 steps that will guide you through creating an effective SEO campaign for your website:
1. Run an Audit on Your Website:
Running an SEO Audit means checking whether your website SEO is done correctly or not- what loopholes you have and what you need to do to improve the performance of your website. Think of your website like a human body- like you check your body regularly to see if your health is fine or not, the same goes for your website. You check whether your website is in good shape or not by performing an SEO audit.
There are many different factors to consider when you are about to perform an SEO audit. The factors are website URL, page’s title tag, page’s meta description, page speed, head tags, and more. By checking on these several factors you can identify what you need to change to improve your website performance on Search Engine Result Pages (SERPs).
2. Set Your Goal and Objectives for Your SEO Campaign:
As you have gotten a clear idea of running an SEO audit, now you need to set your goal and objective for your SEO campaign. In simple terms, What do you want to achieve with an SEO campaign? What outcomes do you expect to gain from the campaign?
Every business sets different goals. But here are the most common goals businesses first choose to achieve with an SEO campaign:
- Improve search visibility
- Increase conversions and ROIs
- Get high-quality backlinks
- Rank the website on high-volume keywords
If you are confused about what goals to set, then the following SEO objectives are for you. Remember that your goals should be in the SMART zone- specific, measurable, achievable, relevant, and time-limited.
For instance, if you want to rank your website on a specific keyword, then you need to measure your current rank and set your rank objectives which you wish to achieve after a specific period of time after performing optimization tasks.
3. Perform Keyword Research:
Now you have your own SEO goals, it is time to perform keyword research. But in the primary stage, you need to know what keyword research is. Keyword research is the process of researching, finding, analyzing, and selecting the right high-volume search queries on search engines that people are looking for related to your business.
It is a crucial step in creating an effective SEO campaign because people are searching for the answers to their queries. By adding these keywords to your website, Google will find that your website is relevant to users’ queries. Your website will appear at the top of the Search Engine Result Pages (SERPs) when it is optimized for Google.
Due to the high competition, it is too tough to rank on SERPs for high-volume keywords. That’s why you need to use long tail keywords which are a combination of more than two or three words and have a lower search volume. Because of the lower search volume, your website has a high chance of getting ranked on search result pages.
Use keyword research tools like Google Ads, SEMrush keyword magic tool, and more to make a list of relevant keywords to make your SEO campaign efforts successful.
4. Create Relevant and Useful Content:
You can’t ignore content optimization when it comes to Search Engine Optimization (SEO). To optimize the content on your website, you need to research what your users are looking for, why they are searching for it, and what they want once they find the solutions.
Making a list of keywords is important but more crucial is adding the keywords in the right way. You can’t distribute the keywords haphazardly in the content. There is a structure you need to maintain keeping the flow of natural language and maintaining the perfect meaning for the perfect content optimization. Also, you need to maintain a structure so, you can build links.
For the best chances of ranking at the top of search engine results, your content must also satisfy the demands of search engine algorithms. There are the following factors you need to consider for content optimization such as meta description, website URL, title tags, keyword research, and alt tags for images.
5. Run On-Page Optimization:
Creating new pages and editing old pages is not enough for your SEO campaign. There are three stages of search engine optimization- on-page optimization, off-page optimization, and technical optimization. Let’s introduce you to on-page optimization.
On-page optimization involves several factors including creating content, optimizing meta descriptions, optimizing title tags, keyword research, adding external links, adding internal links, optimizing website URLs, and more.
6. Run Off-Page Optimization:
After performing on-page optimization strategies, now go for the off-page optimization process where you need to make your website useful to search engines and your target audience. While on-page optimization is performed on the page of the website, on the other hand, off-page optimization involves gaining links from reputable sources.
Backlinks are one of the most important techniques in off-page optimization. Earning links from different reputable websites makes your website expert, experienced, authoritative, and trustworthy. It helps to improve your website visibility and moreover, Google trusts your website and ranks it on the Top of Search Engine Result Pages (SERPs).
7. Analysis and Measure Results:
After adding all SEO efforts, you need to analyze and measure results. By using free tools like Google Search Console and Google Analytics – you will find various KPIs and metrics to measure results. With these tools, you can identify the loopholes and get to know how to fix the problems.
SEO requires you to run a marathon without expecting to win at a brisk pace when starting a campaign. To win the game of SEO, you need a strategy, patience, research work, and a proven set of SEO tools.
If you want to start your SEO campaign, we are here to help you. With our SEO services, we can make your dream of ranking on SERPs true. We hope this article on how to run an effective SEO campaign in the top 7 Steps helps you understand better. If you want to read more about trending topics, keep your eye on our blog page.