Link Building for SEO: A Complete Guide
Link building is one of the many factors that search engines use to determine the relevance and credibility of a website. When a website includes a link to another page, it effectively says that the link is worth visiting. The more high-quality links a page has pointing to it, the more likely it is to rank well in search engine results. Additionally, links can help search engines to discover new content and to crawl the web more efficiently.
A great on-page SEO, good user experience, and excellent content, along with a strong link-building strategy, can result in an incredibly high organic traffic growth rate. Today, to maintain a position in organic search result pages, you need to publish useful, quality-based, relevant content with quality links because low-quality content with Spammy links won’t work for the long term. Here, we are going to discuss a complete guide for link-building for SEO.
What is Link Building for SEO?
Link building is the process of acquiring hyperlinks from other web pages to your own. These links serve as a vote of confidence from one site to another and are an important factor in how search engines determine the relevance and credibility of a website. The more high-quality links a website has pointing to it, the better it is likely to rank in search engine results. Some most popular link-building strategies are content marketing, broken link-building, PR, unlinked brand mentions, and email outreach.
Not all links are built by SEOs or marketers, sometimes journalists use links of a website to their news articles while covering a story, or a blogger may link to the retailer who sold them the coffee machine. Link-building techniques can also increase your authority and allow you to rank well and get traffic from organic searches.
Importance of Link-Building
Link building is important for SEO because search engines use links to crawl the web. When a website includes a link to another page, it effectively says that the link is worth visiting. The more high-quality links a page has pointing to it, the more likely it is to rank well in search engine results.
Backlinks to a website are considered “votes of confidence” by Google and major search engines. Each vote indicates you have credible, valuable, and useful content. In other words, you will almost certainly need some backlinks if you want your pages to rank high on Google.
How to Build Links
Here are some tactics which help you with link building for SEO. All tactics are mentioned below:
1. Add Links
For adding links, you have to go to other websites and place your content link there manually. Here are some ways how you can add links:
- Commenting on the Blog
- Creating Social Media Profile
- Creating Forms, Q&A, and Communities
- Creating Job Search Listings
- Business Directory Submission
By building links with mentioned tactics, you can easily get noticed by the target audience. But sometimes, these links are notified as spam due to having low value according to Google. You won’t find any competitors’ advantages with this kind of link. If you post a link on your competitor’s site, your competitor won’t stand back from doing the same thing. But still, there are some tactics that provide benefits of link-building tactics for getting a higher rank on search engine result pages (SERPs). For example, if you are the owner of a hotel, you can use business directories like Trivago, Tripadvisor, Yelp, Expedia and more for posting links to your site, in return, you might get some actual customers.
2. Ask for Links
When you ask any reputed company to link your website to their content. You need to prepare a speech about why they should do it. They don’t care about you and your company unless your website has gained some popularity. To convenience them, you need to have a compelling reason, what is in your content that benefits them! Here are some link-building tactics which are listed in this category, as well as the “compelling reasons”, which they notice:
- Show them some resources which they mention. Add more information when you provide them with the resources.
- Give them some positive reviews about their products or services.
- Create Useful, high quality and relevant content for their website.
- Offer them to fix the broken links on their website by offering something in replacement.
- Ask them to give credits for using your images
- Offer them some useful stories to cover for their website
- If they agree with you, offer to link back to them.
If they still don’t have enough convenience, you need to think about other options like an email newsletter blast, offering them a link exchange, offering them free access to premium products, and offering money in return.
3. Earn Links
When it comes to earning links, other websites link to your website without asking for permission for it. The best way to earn links via publishing high-quality and relevant content which can make people link to your website. People naturally link to things as resources or as helpful further reading when they want to share them. Here are some tactics to earn links from users:
- Publish In-depth guidelines on some products or services
- Research data
- Online calculators and tools
- Visual elements
Best Link-Building Tactics
Building links can be accomplished in a variety of ways. Some of them are more effective than others. Here is the best link-building strategies are mentioned below:
- Check out Your Competitors’ Websites
- Create linkbait
- Promote Content
- Guest Posting
1. Check out Your Competitors’ Websites
The first step in link-building strategies is to observe what your competitors’ websites are doing to outrank their websites. You need to research which websites are on the first page and how many backlinks they get. The more backlinks they have, Google will prioritize their content to get higher ranks on the first result page. So, you need to identify how many backlinks they get by using tools such as SmallSeo backlinks Checks, Ahrefs free backlink checkers tools, SEMrush backlinks Analytics and more. After identifying the numbers they have, you need to try to get more backlinks to outrank your website from the competition.
2. Create linkbait
“Linkbait” refers to content which is designed strategically to attract links. Here are some ways you can create “linkbait” which are given below:
- Online calculators and tools
- Definitions and coined terms
- Industry surveys
- Case Studies and research
- How-to guides and tutorials
Examine your competitors’ websites and see if there are any linkable assets you can use to gain inspiration.
3. Promote Content
People cannot link to your pages without first discovering them, no matter how “linkable” they are. Therefore, even the best linkable content must be promoted in order to gain links. Here are the best ways you can promote your linkable assets such as influencer marketing, affiliate marketing, paying for advertisements, and last but not least, by a growing number of the target audience.
4. Guest Posting
Guest posting is a way for authors to write content for other people’s blogs or websites in order to build relationships, exposure, authority, and links. By publishing articles on other reputable websites, authors can gain exposure to a new audience and establish themselves as thought leaders in their industry. Additionally, guest posting can help to build links by including a link back to the author’s own website in the article. This can help to improve the search engine ranking of the author’s website, as well as drive traffic back to the site.
Backlinks are a major factor in search engine algorithms and can help to improve a website’s search engine ranking. When a reputable website links back to your website, it tells search engines that your site is trustworthy and relevant, which can improve your site’s ranking and visibility in search engine results. Additionally, backlinks can help to drive traffic to your site, which can be beneficial for increasing your website’s exposure and reaching a wider audience.
Building links is an important part of search engine optimization (SEO) because it can help to improve a website’s search engine ranking and visibility. Links from other websites to your website, known as backlinks, are one of the many factors that search engines use to determine the relevance and authority of your website. In general, the more high-quality backlinks a website has, the higher it will rank in search engine results. However, it’s important to note that not all backlinks are created equal. Links from reputable and relevant websites are more valuable than links from low-quality or spammy websites. Additionally, it’s important to follow best practices when building links to avoid penalties from search engines. We hope this article on complete link- building for SEO will help you to understand it better. If you are struggling in gaining backlinks, we are here to help you out. If you want to read more articles on trending topics, keep your eye on our blog page.