How to Use Social Media to Boost E-commerce Conversions
From a student to a retailer you can find almost everyone in one place: Social Media. Did you know that there are 3.81 billion people are using social media worldwide? Yes! We know the number is huge, and the main reason why business owners target social media.
According to Forbes, people are connected to social media at least for 2 hours and 29 minutes. What do you think they do?
Now social media is filled up with promotional ads for various products by various e-commerce stores. And most importantly, social media algorithms show what individuals are exactly looking for. That is a plus point for an e-commerce store to promote its products to its target audience easily.
In 2022, sales generates through social media platforms up to $992 billion. That’s kind of a win-win situation for an e-commerce store. During the pandemic, the impact of social media marketing encouraged many people and the process was easy to open an e-commerce store and promote their products to their target audience.
But social media marketing is not easy as it sounds. You need a proper plan to boost e-commerce conversions through social media. As a leading e-commerce solution company that offers e-commerce solutions along with digital marketing services, we can help you to find the right path toward success.
With the right strategies which have been proven to work if you will put those strategies in the right place, you can get a better conversion rate. To know the details about the proven strategies, keep reading:
Top 8 Social Media Marketing Strategies to Boost E-commerce Conversion
There are various social media marketing strategies that enable you to generate conversions. But you need to increase the number of conversions, then you need a steady flow of web visitors and traffic.
You need to remember that not every visitor to your website will be ready to purchase from your e-commerce store. And where improving conversion rates strategies comes in.
1. Set a Clear Goal or Objectives:
Setting clear goals and objectives is the foundational step in using social media to boost your e-commerce conversions. Without a clear sense of purpose and direction, your social media efforts may lack focus and fail to deliver meaningful results.
Begin by identifying the specific outcomes you want to achieve through your social media efforts. These goals should be specific, measurable, achievable, relevant, and time-bound (SMART). For example:
- Increase website traffic by 20% within the next six months.
- Generate 100 new email sign-ups through social media campaigns in the next month.
- Achieve a 15% increase in e-commerce sales within the next quarter.
Your social media goals should align with your overall business objectives. Consider how increased social media activity will contribute to your broader business goals, such as revenue growth, brand awareness, or market expansion.
Depending on your business’s stage and focus, you might have different goals for different stages of the customer journey. For example
- Awareness Stage: Increase brand awareness and reach a wider audience.
- Consideration Stage: Drive engagement and encourage potential customers to explore your products.
- Conversion Stage: Boost sales and encourage visitors to make a purchase.
This clarity helps you stay focused, measure your success, and make informed decisions about the content you create, the platforms you use, and the tactics you employ to boost your e-commerce conversions.
2. Discover Your Target Audience Segment:
The products you are selling need to market properly to the right target audience. But it doesn’t mean that social media is your marketplace. First, research your target audience and get to know them well because those people are key to boosting your e-commerce conversions.
You really need due diligence and research tools for segmenting your target audience. By segmenting your target audience, you can understand what they exactly need from you and what you still need to improve. Using various social media marketing strategies you need to attract the group of target people to your e-commerce website.
3. Build Your Social Media Profiles
After segmenting your target audience, the next step is to build your social media profiles. Preparing your social media accounts is the most important step because this is where your target audience will come to see whether they take further steps towards making a purchase decision or not. Social media marketing for e-commerce gives you the chance to enhance traffic and sales.
Every social media channel has different algorithms and different rules and policies for creating and preparing social media profiles. Moreover, each of them has unique advantages and preferences. So, Let’s start with the most popular social media channel:
An E-commerce Page on Facebook can get full opportunities of boosting e-commerce conversions and sales but with the right strategies. For beginners, when you are up for creating a shopping site, Facebook gives you options to choose various e-commerce shopping theme templates and set them up according to your strategy. With the templates, you don’t have to add manually every product of your shop. One thing we recommend is that you try to add a list of your top products first. In the shopping theme, you can add a customized CTA button.
Whether it’s an e-commerce store or a fan page, go to the About option, then click on the mission section part. This is where you find the first step of creating a page for your e-commerce store. In that section, you need to discuss your e-commerce store goal and your strategies to engage your target audience with your products.
As the next step, you’ll discover a section where you need to describe who you are and what you are going to offer. We suggest that you don’t over promote your products. Try to describe how your products are going to help the audience. One main point: add a website URL so that the audience can easily make a move.
After that, you need to add contact information to the contact info section. This is where you provide the contact number, customer care number, and email address for your target audience. So, they can contact you easily.
Then comes the About page where you need to discuss your journey. You need to tell a story to your audience about how you started your e-commerce business and how it’s going and also how you have built a team. Here, you shouldn’t pitch for your products. It is not the time to promote your products. It is time to build an emotional connection between you and your target audience.
Now make your visual presence perfect. For that, you need to set a profile picture first. The profile picture should be your business logo. Then comes the cover image where it would be best if you add your e-commerce store video which indicates your brand image.
Due to the competitive market, various social media platforms offer various opportunities to improve their conversions for e-commerce stores. Instagram is one of them. With over 2.35 billion active users, Instagram is now the most popular social media platform worldwide. Every day, at least over 95 billion photos and videos are uploaded. Now Instagram has become a no-brainer when it comes to e-commerce business promotion.
For creating a page on Instagram, you’ll get an option called “Instagram Bio” where you can insert a link to your website So that users can easily discover your website to make a purchase decision. Don’t try to include a link on an Instagram post, because it will appear as normal text. Just like Facebook, here you need to add your brand logo as your profile picture. On Instagram, you don’t get an option to include your cover image, because the app is entirely built for smartphones.
If you have a B2B business, then LinkedIn is the best option for promoting your e-commerce business. But before promoting your products, your business needs to have b2b e-commerce features to streamline the promotional campaigns.
It is very easy to create a page on LinkedIn. You can add a brand logo or custom other profile pictures which will make your target users wish to visit your e-commerce website. While creating the LinkedIn page, you need to add what types of your business you have, your company’s overview, website link, contact information, how many employees your business has, headquarters, when your business was founded, and specialties. This is how you can start your e-commerce journey with LinkedIn.
4. Create Compelling Content
High-quality and engaging content can capture your audience’s attention, build brand loyalty, and drive them toward making a purchase. Here’s a detailed explanation of the fourth point:
Showcase your products in an appealing and creative way. Use high-resolution images and videos to highlight their features, benefits, and different use cases. Provide detailed descriptions and specifications to help potential customers make informed decisions.
Use storytelling to connect with your audience emotionally. Share the story behind your brand, the inspiration for your products, and the journey that led to their creation. Storytelling humanizes your brand and makes it more relatable.
Encourage your customers to share their experiences with your products by posting user-generated content. Repost customer reviews, photos, and videos to demonstrate real-world usage and build social proof.
Create educational content that shows your products in action. How-to guides, tutorials, and instructional videos can help customers understand how to use your products effectively and inspire them to make a purchase.
Tailor your content to match current trends, holidays, and seasons. Having Knowledge of the latest e-commerce trends helps you to create compelling content for your e-commerce website. This keeps your content fresh and relevant and allows you to tap into trending topics that are already capturing your audience’s attention.
Engage your audience with interactive content such as polls, quizzes, and challenges. These types of content encourage participation, increase engagement, and can even provide insights into your customers’ preferences.
Share authentic customer testimonials and success stories. Positive feedback from satisfied customers can build trust and encourage others to make a purchase.
Create a sense of urgency by promoting limited-time offers, discounts, and promotions exclusively through your social media channels. This can incentivize your audience to take action quickly.
Include clear and compelling calls to action in your content. Whether it’s directing users to your e-commerce website, encouraging them to sign up for your newsletter, or urging them to participate in a contest, CTAs guide your audience toward the desired action.
Remember, the key is to create content that resonates with your target audience and provides value. Experiment with different types of content to see what generates the most engagement and conversions. Regularly analyze your metrics to determine which content strategies are delivering the best results and refine your approach accordingly.
5. Use Hashtags
Using hashtags has become a trend for all social media users. So, to evangelize your customers toward your brand, there is no easier way to engage them with your brands than by using hashtags.
If you know how to integrate hashtags into your website and future marketing campaigns, hashtags can represent much more than trending topics. You can add hashtags to every social media post to let your target audience be aware of your brand and its products.
Try to keep your hashtags short, the characters will be within 11 characters. If you start using a new hashtag, you need to continue with it through your marketing campaign. The more you use the hashtags, the more it gets popular.
6. Invest in Social Media Advertisement
If you try out all the organic ways to improve your e-commerce conversions, nothing is working. Then still there is a chance. It is time for investing in social media ads in order to reach out to your target audience quicker way more than with organic strategies.
Various social media platforms like Instagram, Facebook, LinkedIn, and others offer opportunities to promote e-commerce business through advertising. Instagram has plenty of advising options for e-commerce stores. You can create ads through carousel posts, videos, and image ads with a Call-to-Action (CTA) button.
As we know Facebook is the most famous social media platform across the world. So, you can also advertise on Facebook in order to reach out to your target audience.
7. Run Contests and Giveaways:
Decide on the type of contest or giveaway that aligns with your brand and resonates with your audience. Common options include photo contests, caption contests, user-generated content challenges, sweepstakes, and referral contests.
Clearly outline the rules, entry requirements, and guidelines for participating in the contest or giveaway. Transparency is crucial to maintain trust and ensure fair competition. Choose prizes that are attractive to your target audience and relevant to your products. Offering your own products or exclusive discounts can drive participants to engage further with your brand.
Design visually appealing graphics and promotional materials to announce the contest or giveaway. These visuals should clearly communicate the details, dates, and prizes. Determine the duration of the contest or giveaway. A limited time frame can create a sense of urgency and encourage immediate participation.
Promote the contest or giveaway across all your social media platforms to maximize reach. Utilize a mix of organic posts, paid ads, and influencer partnerships if applicable. Design the contest or giveaway to encourage user engagement. For example, ask participants to tag friends, share their own content, answer questions, or complete certain tasks to enter.
Announce the winners of the contest or giveaway publicly and celebrate their participation. This showcases the legitimacy of the contest and can create a positive buzz around your brand. After the contest ends, engage with participants by thanking them for their participation and offering them exclusive discounts or promotions as a thank-you gesture.
Measure the success of the contest or giveaway by tracking metrics such as participation rate, engagement, website traffic, and conversions. Analyze the data to understand what worked well and what could be improved for future campaigns.
Running contests and giveaways can create excitement around your brand, attract new followers, and engage your existing audience. By encouraging participation and interaction, you increase the chances of reaching potential customers who may be interested in your products. Just remember to keep the focus on providing value to participants and fostering a positive brand image throughout the contest or giveaway.
8. Post Often:
You need to remember that the mantra of posting on social media is “post easily and post often”. It helps you to stay on track, so you can have knowledge of what’s going on around you. Having a daily posting schedule enables you to boost the traffic and revenue of your e-commerce store.
Generating e-commerce conversions through social media needs a series of tactics with proper tests, tools, right times, and patience. Keep listening to what your target audience wants and needs, and according to them promote your e-commerce business. While promoting your products, use various social media tools in order to measure and analyze the strategy. So, you can see where you need to improve. We hope this article will help to give you a better understanding of how important it is to use social media to boost e-commerce conversions. If you are afraid of doing this alone, we are here as an e-commerce solution provider to help you out. If you want to know more information, contact us now.