How To Use Google Trends for SEO in 2023
Help with Google Trends, you can learn about the latest news which keeps you up-to-date. You will get to know about your industry and which topics suit your industry. You can choose from those topics which you want to write about on your website. Every marketer should have to capitalize on popular topics. But how do you know which keyword is going to be in the top list of Google trends? Here we are going to discuss Google trends briefly and how to use Google Trends for better SEO.
What is Google Trends?
Google Trends is an advanced tool which shows you which topics are popular and which topics people search for most. It provides graphs and data on Specific terms used on Google. It has grown to be a very popular source for big data research and applications for a variety of factors, not the least of which is that it gives users a platform to monitor their search information by providing rich statistics on search data. Even better, Google Trends is simple to use when it comes to both gathering data and offering alternatives for comparison.
Consumers are more likely to get attention by providing high-quality products or services. When users search any terms for services or products they mostly want to purchase those services or products, which helps to build a connection between customers and consumers. Customers always search for specific terms to see a specific result on search engines and they always get satisfied by seeing the first page of search engine result pages (SERP). So There always will be competition among brands to rank their website on the first page of search engines. Business owners who want to increase their sales must use Google Trends for their own benefit.
How to Use Google Trends for SEO
Here are the 5 tips to use Google Trends for better SEO, which are mentioned below:
- Researching Keywords
- Finding Relevant Keywords
- Identifying Related Videos and Blogs
- Going To Competitor’s Site
- Optimizing Your SEO Strategy
1. Researching Keywords
By typing a specific search term into the search box on the homepage, you may perform free keyword research on Google Trends. This searches the most popular keywords on Google by default, but you can alter it to search YouTube search data instead. A graph of the search term’s popularity over the previous 12 months will be returned by Google Trends. By extending the date range, you can also adjust the period.
You can tell fads from real trends by comparing the last two or three years of data instead of just the most recent year. The keyword research tool makes it easier to spot keywords that are becoming more popular over time and to stay away from those that are losing popularity.
2. Finding Relevant Keywords
In Google trends, you can find relevant keyword lists. This is another advantage for consumers who use Google Trends for their business. Based on your search term, you will identify more related keywords on Google Trends. You see those related keywords below the graph chart along with their search volume.
Google Trends occasionally substitutes the word “Breakout” for %. This indicates a search volume growth for the keyword of more than 5,000%. Breakout terms are essential, according to many SEO experts, as they are still uncompetitive. So, if you act quickly, you can use these keywords to rank on Google’s first page. The drawback is that they can end up being fads that go quickly.
3. Identifying Related Videos and Blogs
As was already mentioned, Google Trends can assist you in finding relevant keywords for a search, but it can also give you information on related themes to think about for upcoming material. Another table labeled “Related Topics” can be seen to the left of the “Related Queries” table. Instead of listing specific search terms, this provides a glimpse into the more general themes that customers are looking for.
The latter will reveal topics that consistently receive a significant number of monthly searches, even if they aren’t necessarily growing if you toggle between “Rising” and “Top.” On the other hand, “Rising” will return results for those that are popular. These broad subjects can help you generate content that anticipates emerging trends, which makes them incredibly helpful for SEO. After you’ve narrowed down the precise keywords you want to rank for, make a list of blogs, videos, or social media posts that are pertinent to these subjects.
4. Going To Competitor’s Site
In Google Trends, you can compare your site to other sites to see their improvement and where your business stands up to the competition. For example, Disney+Hotstar and Voot both are tv networking applications. If you compare both, you can see the result. As can be seen, the market has remained stable over the past five years, with Disney+ Hotstar comfortably holding the top spot:
5. Optimizing Your SEO Strategy
The ranking process known as SEO, or search engine optimization, is mostly used to rank articles on the first page of SERPs. You must correctly optimize your website for that. If your content is successfully ranked on the top page of search engines, you will also receive visitors to your website, which will help you outperform your rivals in terms of sales or popularity. Remember that Search Engine Optimization is only applied to natural search results.
After finding proper keyword lists for your articles on blogs, now you have to implement SEO strategically. This is an essential point when it comes to ranking articles or blogs. For SEO Strategy, you need to have knowledge of the goal of SEO, do a keyword search, on-page SEO, link building, content optimization and understanding of UX signals.
Google Trends is a useful keyword research tool that enables you to find topics that are popular everywhere, even in your own city. This free tool has a lot to offer, whether you’re looking up keywords, analyzing your competition, or even developing a local SEO strategy. We hope this article on Google Trends will help you understand it better. If you want to know more about trending topics, then keep your eye on our website.