Top 10 Facebook Marketing Strategies for E-commerce

| 14 min read By: admin

Nowadays, having a social media presence is the key to running any e-commerce business successfully. Among various social media platforms, over 90% of people choose Facebook as the most popular and powerful platform for promoting, and even growing an e-commerce business. According to recent data, Facebook has over 2.96 billion monthly active users, the highest number of active users of other social media channels.

Due to increasing people’s obsession with social media brings lots of opportunities for e-commerce businesses. Now whenever we scroll through our newsfeeds, we get to see several ads about various e-commerce businesses. Moreover, after the pandemic occurred, most people started shopping online. The number has increased to 5.3 billion! Even in 2022, e-commerce business generates sales of up to $992 billion from social media. With this much profit along with the increased number of customers – this is a cherry on the top situation for e-commerce businesses.

Among all social media channels, Facebook is now considered the best sales channel for e-commerce business. Did you know over 200 million businesses use the Facebook marketplace on a monthly basis? So, it is not going to be easy to grow your e-commerce business on Facebook. That is the main reason why you need Facebook marketing strategies for e-commerce business.

Tips You Need to Create a Facebook E-commerce Plan

Whether you go for Facebook Ads or organic campaigns, you need a proper Facebook marketing plan for your online business. Otherwise, you are going to use lots of money without realizing it.

Having a strategic e-commerce plan for Facebook marketing enables you to minimize the additional charges and maximize the impact of your e-commerce business. Here are the tips you need to create a successful e-commerce plan which is mentioned below:

1. Set up Your E-commerce Business Goal:

Setting up clear and specific e-commerce business goals is essential to creating a successful Facebook marketing plan for an e-commerce business. Without a clear understanding of what you want to achieve, it’s difficult to create a strategy that will effectively reach your target audience and drive conversions.

By identifying your goals, you can tailor your Facebook marketing efforts to meet those goals, whether it’s increasing website traffic, boosting sales, or improving brand awareness. This will help you to measure the success of your campaigns and make adjustments as needed to continue growing your business.

Some common goals for e-commerce business owners who are willing to grow their business on Facebook:

  • Increase Customer Engagement
  • Increase Sales
  • Enhance Brand Awareness
  • Reach out to their Target Audience

What stage your Facebook presence has reached and what your e-commerce goal should be can help you to save from losing a lot of money and build a successful Facebook Ad campaign.

2. Determine the Budget:

It is crucial to determine the budget for your Facebook marketing plan if you want to succeed in your e-commerce business. Having a clear understanding of your budget will help you make informed decisions about how much you can invest in advertising, content creation, and other marketing efforts.

With a solid budget in place, you can allocate resources effectively and ensure that you are getting the best possible return on your investment. Without a budget, you may find yourself overspending on marketing efforts that don’t deliver the results you were hoping for, or worse, not investing enough in marketing and missing out on valuable opportunities to grow your business.

3. Find An Expert:

As an owner of a startup, you might try to handle everything by yourself. But when it comes to social media marketing for e-commerce businesses, we don’t think you want to lose your money over an unauthenticated plan.

It is best to invest in the best e-commerce service provider company who are experts in this industry and offer social media services. Professionals do know what would be the best and right for your e-commerce business and they can help you to run the business seamlessly.

Difference Between Organic and Paid Facebook Marketing for E-commerce

Before jumping into making a list of pros and cons of organic and paid Facebook marketing for e-commerce, you need to have a basic knowledge of what is organic marketing and paid Facebook marketing for e-commerce.

Organic Facebook Marketing refers to some methods of promoting your e-commerce business on Facebook without investing any kind of money in it. It is more similar to SEO or Search Engine Optimization. With E-commerce SEO best practices you can rank your e-commerce brand higher on search engine result pages(SERPs). Similarly, on Facebook, you can rank your e-commerce business product on the Facebook marketplace with pay for anything.

Paid Facebook marketing for e-commerce is a strategy used by businesses to promote their products or services on Facebook through paid advertisements. This involves creating targeted ads that are displayed to users who fit specific demographics or interests.

By investing money into Facebook advertising, businesses can increase their reach and visibility, as well as drive traffic to their website. Paid Facebook marketing can be an effective way for e-commerce businesses to generate leads and sales, but it requires careful planning, execution, and monitoring to ensure a positive return on investment.

When it comes to paid Facebook advertising, you can see various options in Facebook ads such as:

  • Image Facebook Ads
  • Video Facebook Ads
  • Carousel Facebook Ads
  • Product Ads
  • Instant Experiences
  • Slideshow Ads
  • Collection Ads
  • Lead Ads

Pros and Cons of Organic and Paid Facebook Marketing for E-commerce

Now, we are going to give some insights of what are pros and cons of organic and paid Facebook marketing for e-commerce. Let’s start without wasting any time:

Pros of Organic Facebook Marketing:

It will be a long list when it comes to organic Facebook marketing. Here are reasons why you should consider organic marketing in order to grow your e-commerce business. Here are some advantages of organic Facebook marketing which are mentioned below:

1. Cost-effective: Organic marketing on Facebook does not require any advertising spend. This means that businesses can reach their target audience without having to spend money on ads.

2. Builds brand awareness: By consistently posting quality content on Facebook, businesses can increase their visibility and build brand awareness among their target audience.

3. Engages with followers: Organic Facebook marketing allows businesses to engage with their followers through comments, likes, and shares. This helps to build relationships with customers and foster loyalty towards the brand.

Cons of Organic Facebook Marketing:

Here are some disadvantages of organic Facebook marketing which are mentioned below:

1. Limited reach: Without paid advertising, your organic Facebook posts may only reach a small fraction of your audience. This is because Facebook’s algorithms prioritize content from friends and family over business pages.

2. Time-consuming: Building a following and engaging with your audience through organic posts takes time and effort. It can be difficult to consistently create content that resonates with your audience and generates significant engagement.

3. Limited analytics: While Facebook does offer some basic analytics for organic posts, they are not as robust as those available for paid advertising. This can make it harder to track the success of your organic efforts and make data-driven decisions about your social media strategy.

Pros of Paid Facebook Marketing:

Here is an equal list of some reasons why you should consider paid Facebook marketing for growing your e-commerce business. Here are some advantages of paid Facebook marketing which are mentioned below:

1. Targeted Advertising: Paid Facebook marketing allows you to target specific audiences based on demographics, interests, behaviors, and more. This means you can reach the people most likely to be interested in your product or service, making your advertising more effective.

2. Increased Reach: With paid Facebook marketing, you can reach more people than with organic posts alone. Your ads can appear in the news feeds of people who don’t already follow your page, which can help increase brand awareness and attract new customers.

3. Measurable Results: Facebook’s ad platform provides detailed analytics that allows you to track the performance of your ads. This means you can see exactly how many people saw your ad, clicked on it, and took action as a result. This information can help you refine your advertising strategy and improve your ROI.

Cons of Paid Facebook Marketing:

Here are some disadvantages of paid Facebook marketing which are mentioned below:

1. High competition: Since Facebook is a highly popular platform for marketing, the competition is tough. It can be challenging to break through the noise and get noticed amidst all the other ads.

2. Ad fatigue: Over time, users may become tired of seeing the same type of ads repeatedly, leading to ad fatigue. This can result in users ignoring or even blocking your ads.

3. Costly: Paid Facebook marketing can be expensive, especially for small businesses or startups with limited budgets. The cost of advertising on Facebook can quickly add up, which can be a significant disadvantage for businesses with limited financial resources.

Organic Vs Paid Facebook Marketing for E-commerce

In this conflict between organic and paid Facebook marketing, you might think about which is better for your e-commerce business. As a leading e-commerce solution provider, we recommend that both are powerful tools for e-commerce marketing and both work differently and give you different results.

Your target audience won’t be able to see ads that outline your products and services if you use organic Facebook marketing. On the other hand, when you only use paid Facebook advertisements, your Facebook presence will be weak, making users think you’re untrustworthy.

Top 10 Strategies for E-commerce Facebook Marketing

As you already know the basics of e-commerce Facebook marketing, now it is time to understand the crucial strategies for e-commerce marketing. Here are top 10 strategies for e-commerce marketing which are given below:

1. Understand the Target Audience:

It helps you connect with the right people, improve engagement rates, and ultimately drive sales. By knowing who your target audience is, you can create content that resonates with them and speaks to their interests, needs, and pain points. in turn, can increase the likelihood of them becoming loyal customers who will advocate for your brand and recommend it to others.

Furthermore, understanding your target audience allows you to tailor your Facebook ads to their preferences, demographics, and behaviors, making them more effective and cost-efficient. So, if you want to succeed in E-commerce Facebook marketing, take the time to get to know your target audience and use that knowledge to create targeted and personalized campaigns.

2. Use Different Content-Type:

According to recent data, it is estimated that 1,500 posts can appear on the newsfeed on Facebook every day. In order to stand out from the crowd, using diverse content types is the best option. By using different types of content, such as videos, images, and infographics, businesses can reach people with varying interests and preferences.

Visual content like images and videos you can post on Facebook for your e-commerce product promotion. It helps you to engage with existing customers and attract more potential customers.
diverse content types allow companies to showcase their products and services in different ways, making them more appealing and engaging to potential customers.

3. Post According to User Activation:

If your first priority is to grow your e-commerce business on social media then you need to know about your target audience properly. You need to be aware of what your audience wants, what they are looking for, their preferences, and moreover, when your users are mostly active on Facebook. If you post at midnight, it will generate less engagement. The best time to post on Facebook is between 7 am-9 am, 1 pm-3 pm, and 7 pm-9 pm because during this time, people are mostly active on their newsfeeds. You need to research your target audience to see when they are most active on Facebook.

4. Encourage Reviews:

According to recent research data, worldwide over 93% of people look into the review section before buying something online. Having positive portfolios or testimonials on your e-commerce business profile can generate more revenue than others.

Posting those positive customer reviews on Facebook enables you to build trust among your potential customers. When people see that other customers post positive experiences with your e-commerce brand, they can easily trust your brand.

5. Increase Involvement with Facebook Groups:

Facebook has various kinds of groups for every kind of hobby you think of. As per the data, over 1.8 billion people actively participate in Facebook groups at least once in a month. According to your niche product type, and target audience, identify the groups and join them.

Once you have joined, in order to increase engagement and build your brand awareness you need to post content in the groups. In some groups, you might be able to see some rules and regulations. So, before clicking on the agree checkbox, double-check what they have included in their groups to avoid getting banned by Facebook.

6. Facebook Advertising:

Facebook Advertising is a crucial component of a successful Facebook marketing strategy for e-commerce. It involves creating and running targeted ad campaigns on the Facebook platform to reach your desired audience.

Facebook Ads Manager is the platform where you create, manage, and analyze your ad campaigns. It offers a user-friendly interface to set up and optimize your ads. Within Ads Manager, you can create and customize ad campaigns, ad sets (targeting and budget parameters), and individual ads.

7. Partnerships and Influencer Collaborations:

Partnerships and influencer collaborations can be powerful components of a Facebook marketing strategy for e-commerce. These strategies involve teaming up with other businesses, individuals, or influencers to expand your reach, gain credibility, and tap into new customer segments.

Start by identifying businesses, individuals, or influencers in your niche or industry who share a similar target audience but are not direct competitors. Look for partners whose values and brand align with your own. Consider factors such as their reach, engagement rates, and reputation in the industry. Check their social media presence, including their Facebook following, to gauge their influence.

Maintain open communication and provide ongoing support to ensure the success of future collaborations. As your e-commerce business grows, you can explore more extensive partnerships or joint ventures.

8. Mobile Optimization:

Your e-commerce website should be designed with mobile users in mind. This involves using responsive design principles to ensure that your site adapts seamlessly to various screen sizes and orientations.

Optimize page loading times for mobile devices. Slow-loading pages can deter users, leading to high bounce rates. Ensure that navigation menus, buttons, and links are easily tappable and not too small, as mobile users rely on touchscreens.

When creating Facebook ads, consider the mobile audience. Facebook offers placement options that allow you to target mobile users specifically. Use visually appealing and mobile-optimized ad formats, such as carousel ads or videos that capture users’ attention on smaller screens.

9. Retargeting and Remarketing:

Retargeting and remarketing on Facebook can significantly boost your e-commerce sales by re-engaging with users who have expressed interest in your products or services. By strategically targeting and personalizing your ads, you can encourage these users to return to your website and complete their purchase, thus maximizing your conversion rates and revenue.

10: Monitoring and Adaptation:

Monitoring and adapting your Facebook marketing strategy is an ongoing process. By staying agile and data-driven, you can make informed decisions that lead to improved campaign performance, increased ROI, and long-term success for your e-commerce business.


In the dynamic world of digital commerce, Facebook marketing stands as an indispensable tool for e-commerce businesses. It’s not just about building a brand presence; it’s about crafting a strategic approach that propels your business to new heights. As a leading e-commerce solution provider that doesn’t only provide e-commerce solutions but also digital marketing services, it will offer you the best result when it comes to facebook marketing for e-commerce.

Throughout this article, we’ve explored the essential elements of an effective Facebook marketing strategy for e-commerce. From defining your target audience and crafting compelling content to harnessing the potential of Facebook ads and fostering community engagement, the possibilities are boundless.

Are you ready to embark on this journey? Start today, and watch your e-commerce business flourish in the world of Facebook marketing.