The Ultimate Guide to Make Successful E-commerce Website Redesign
With an estimated 12 to 24 million e-commerce websites worldwide, how many websites are you well aware of? Why doesn’t every website get customer experience as much as a popular one does? We have the answer to these questions.
As we see technical advancements all around the corner, the website design landscape is also evolving with it. Due to this reason, any new cutting-edge design gets outdated after a sudden time. And the audience loves to try out new things. If a website is not as user-friendly or navigational as its competitors, then the website is about to fall down.
To stay in the game, you need to choose the website redesign for your online store. E-commerce website redesign is a series of tactics that change the way your shop feels, looks, and moreover, performs. It is now all about improving your website’s user experience from every device.
Many websites redesign their websites partially. For example, we can say this brings minimal change to your website though it is as impactful as you do for a full e-commerce website redesign. But whether you choose a full or half website redesign, you need to know what to change and when it is the right time to consider the website redesign.
What Elements Need to Change
The easiest way to discover what element you need to change during an e-commerce website redesign is to find the place where you need the improvements. For instance:
If you are looking to improve your user experience, while website redesigning, you need to think about changing the layouts. So, you could make your site more user-friendly and users could open it in a quicker and easier way.
Or if you are more interested in rebranding, then there is lots of work to do. From color scheme to font choice, everything needs to change during the e-commerce website redesign.
Besides improving the functionality and the design, you need to find a leading e-commerce solution provider which not only helps with various solutions to the e-commerce problems but also provides web design services. As a web design and development service provider, we will also consider marketing and technical elements aside from the e-commerce problems.
An e-commerce website redesign doesn’t imply that your website needs to choose everything it has. From cloud hosting platforms to search engine rankings all need to remain the same while redesigning the e-commerce store. If you redesign the online store in the right way, it will help to boost sales.
Why Do You Need to Redesign Your E-commerce Website?
There are many reasons why your e-commerce website needs to redesign. Which issues most e-commerce websites face until the redesigning part. Here are some top reasons we mentioned below:
1. Low Conversion Rates:
If your e-commerce website is facing low conversion rates, then usually it means your website is surviving with low profitability. Complex navigation, limited functionality, low performance, and poor-quality design all of these are reasons for the low conversion rates. If you struggle with converting your visitors to your customers, then a webshop redesign will be the best option for your e-commerce website.
2. Focus on the UX of Your E-commerce Site:
If your website has complex or confusing UX, then the reasons behind it:
- Page loading speed
- Poorly integrated plugins
- Fonts are not perfect
- The color scheme is not matching
- Complex checkout process
- Confusing navigation
- The search bar is missing
These elements can be the reasons why your UX is not perfect enough. But no worries, the right e-commerce website redesign can solve the problems by making it more user-friendly.
3. Mobile-Friendly Approach:
Now most people are likely to shop from an app. So, it is important to make your website mobile-friendly. According to experts, there are over 7.33 billion mobile active users worldwide. Among them, over 5.3 billion people shop from mobile. So, it is really essential today to use responsive web design for your e-commerce website.
4. Follow the e-commerce features
If your e-commerce didn’t follow the unique e-commerce features, then you are surely missing out on potential customers from your hand. For example: if visitors come to your website and find exactly what they are looking for. They have some personal reasons don’t making the purchase decision. But they want to save the product to purchase it later, but your website doesn’t have a wishlist option. That’s going to be a problem and where you find the reason why your e-commerce site needs to redesign.
5. High Bounce Rate:
If you have an e-commerce site, then it is crucial to keep track of the bounce rate. Bounce rate calculation is based on how many visitors visit a specific page of your website and go back without exploring the purchasing options. If you are well aware of the bounce rate of your website, it helps you to discover the reason behind leaving your site without making any purchases. The reason can be that they are fascinated by the website or they are annoyed by the complex functionality. If your website has a low bounce rate, then it is time to redesign your e-commerce website.
Trends in E-commerce Website Redesign
People are now more likely to get an in-house shopping experience while shopping online. This expectation comes with ever-evolving technological advancement. These e-commerce website redesign trends not only provide a better user experience but also offer personalized features for your target audience.
1. Animated Product Reveals:
To give your target audience an Augmented Reality (AR) experience, animation interaction is one of the handy techniques that could be the reason for having a better user experience. From 3D animation to Hover animation all you can use to attract your target audience towards your e-commerce website. With the various animations, you can tell our audience what they expect from the product as they are discovering your product page.
2. Creative Page Transition:
If your e-commerce website doesn’t have any creative page transitions, then you will not be able to keep up with the latest e-commerce trends. The more innovative transition you add to your website page, the more people like to discover your website which brings a better user experience.
3. AI and Chatbot Features:
AI and chatbots are the hottest topics around the digital world. Every business wants to add AI and Chatbot features in order to provide a better user experience and personalized impression. You can also use a chatbot for personalized recommendations, answering questions from the audiences, and helping them to find what they are exactly looking for. AI in E-commerce can be one of the most beneficial elements for e-commerce stores.
How to Redesign Your E-commerce Website?
Redesigning an e-commerce website can greatly improve user experience, engagement, and conversion rates. Here are some suggestions to consider when redesigning your e-commerce website:
1. User-Centric Design:
User-Centric Design is a fundamental principle when redesigning an e-commerce website. It involves putting your users at the center of the design process to create a website that meets their needs, preferences, and expectations.
Start by conducting thorough user research to understand your target audience’s demographics, behaviors, goals, and pain points. Gather insights through surveys, interviews, and analytics data.
Develop user personas that represent different segments of your audience. These personas help you visualize and empathize with your users, making it easier to design for their specific needs. Map out user journeys to identify the various touchpoints and interactions users have with your website. This helps you identify areas for improvement and streamline the user experience.
Organize your website’s content and products in a logical and intuitive manner. Create a clear navigation structure that allows users to easily find what they’re looking for.
Create wireframes and prototypes to visualize the layout and flow of your website before moving into the design phase. This allows you to test different concepts and gather feedback early in the process.
Conduct usability testing with real users to uncover any usability issues or challenges in the website’s navigation, interactions, and overall user experience. Use the feedback to refine your design.
Implement design elements that prioritize user needs, such as clear and prominent calls-to-action (CTAs) that guide users toward their intended actions (e.g., “Add to Cart” or “Buy Now”).
Place important information, like product details and prices, where users can easily find them on product pages. Use legible typography and readable font sizes to ensure text is easily accessible to all users.
Given the increasing use of mobile devices for online shopping, design your website with a mobile-first approach. Ensure that the mobile experience is smooth, with touch-friendly buttons, simplified navigation, and responsive design.
By placing users at the forefront of your design decisions, you create a website that is not only visually appealing but also intuitive, engaging, and tailored to their needs, resulting in a more positive and satisfying shopping experience.
2. Streamlined Navigation
Having a seamless navigation process ensures that visitors can easily find and explore your products and content. A well-organized and intuitive navigation system enhances user experience, reduces friction, and encourages users to stay longer on your e-commerce website.
Design a main navigation menu that prominently displays essential categories of products. Use concise and descriptive labels to help users quickly understand the content of each section. Use dropdown menus to display subcategories and sub-pages. Organize these submenus logically to provide a clear hierarchy of content without overwhelming users with too many options at once.
Place a prominent and easily accessible search bar at the top of every page. Ensure that it’s equipped with predictive search and provides relevant results as users type.
Implement breadcrumb navigation near the top of each page to indicate users’ location within the website’s hierarchy. This helps users understand their navigation path and provides an easy way to backtrack.
On category and search result pages, offer filtering and sorting options that allow users to refine their product search based on attributes like price, size, color, and more.
Featured and Popular Products:
Aim to reduce the number of clicks required for users to reach their desired products. Minimize the steps between arriving on the website and making a purchase.
Keep the navigation design clean and uncluttered. Avoid overwhelming users with too many options or complex menu structures. You need to remember that the goal of streamlined navigation is to make it as easy as possible for users to find what they’re looking for while providing a smooth and enjoyable browsing experience. By optimizing your website’s navigation, you can help users discover products, explore content, and ultimately increase conversions and customer satisfaction.
3. Include High-Quality Security Service:
When customers share their personal information with your e-commerce store which describes them, they trust your brand. Since they trust you, it should be your responsibility to protect their privacy to the fullest extent possible.
If your website doesn’t have any security precautions, then your website may face a scam and financial fraud. For these kinds of reasons, you can lose the customer’s trust. Having SSL certificates, secure development channels, and encrypted payment gateways: these security measures can help you to stay in the game.
4. Visual Appeal:
It focuses on creating an engaging and aesthetically pleasing design that captures users’ attention, communicates your brand identity, and encourages them to explore your e-commerce website further. Visual appeal plays a crucial role in making a positive first impression and establishing a memorable experience for your users.
Develop a strong and consistent brand identity that includes a logo, color palette, and typography. Apply these elements consistently throughout your website to reinforce your brand and create a cohesive look.
Use imagery and design elements to tell a compelling story about your brand and products. Visual narratives can create a more immersive and memorable experience for users. Use high-resolution images that showcase your products from different angles and perspectives. Consider incorporating videos to demonstrate product features and usage.
Design with a clear visual hierarchy that guides users’ attention to key elements. Use larger fonts, contrasting colors, and strategic placement to highlight important information and CTAs.
Incorporate subtle textures, gradients, or shadow effects to add depth and dimension to your design. These elements can make your website feel more tactile and visually engaging. Choose colors that evoke the desired emotions and associations for your brand. Understand color psychology and its impact on user perception and behavior.
A visually appealing e-commerce website can create a strong emotional connection with your audience, build trust, and enhance the overall user experience. While visual design is important, it should always work in harmony with functionality and usability to deliver a well-rounded and effective e-commerce platform.
5. Improve Shopping Cart Design:
Shopping carts need to be seamless and attractive for your target audience because it is the place where users last time review the products they select for purchasing. This is the page users arrived at before the checkout option. The main purpose of this page is to direct customers to payment options.
Use the Call to Action (CTA) button on the shopping cart page which should indicate the checkout page. To make the button highlighted, use a bright color and bold font, and it is easy to read and clickable.
Make sure users get confirmation emails or sms as soon as a product is included in the shopping cart. For sending this kind of email you can use AI tools or chatbots to provide personalized customer experience.
Use Mini cart options to provide a better user experience by allowing your users to add the products to the cart without leaving the page they are on. It helps them to navigate seamlessly and add more products to their shopping carts.
In shopping carts, customers can see all the details of the products like product names, the price, sizes, and colors, So, customers can remember each product before making the purchase decision.
Improving shopping carts is an essential part of the e-commerce website redesign. Because, on this page, customers make the final decisions about purchasing.
6. E-commerce Checkout Design:
Building a website with stylish and modern design doesn’t mean you can successfully e-commerce store. The more users make purchases, the more your e-commerce store achieves higher revenue.
When it comes to making payments, individual users use different payment methods to complete the purchasing process. Integrate the various payment gateways to expand the user base and make the purchasing decision seamless.
Before making any purchasing decision, list each customer’s personal information in order to provide all the information about their order product. Help with the AI and chatbots, you can easily send them personalized notifications about the delivery process.
Every online user expects to experience a non-friction website while online shopping. When designing an e-commerce website, it isn’t just about building the site, it is also about providing a seamless user experience.
We hope this guide on making a successful e-commerce website redesign will give you an idea for building a professional e-commerce UX. If you have any issues while redesigning your e-commerce store, we as a leading e-commerce solution company are here to help you. If you want to know about it, contact us now.