Long-Tail Keywords: What They Are & How to Use Them

February 23, 2023 | 7 min read By: admin

People who love to write articles or blogs or who are in the content writing sector might know the term “Long- Tail Keywords”. But They don’t know what it is and how to use Long-Tail Keywords in the content. Here is the guide that we are going to discuss briefly.

Long tail keywords are specific and targeted phrases used in search queries that are longer and more detailed than broader, more general keywords. They are called “long tail” because they make up the longer tail end of the search demand curve, with lower search volume but higher conversion rates.

Using long tail keywords in your SEO strategy can help you attract more qualified traffic to your website, as well as increase your chances of ranking for specific, niche topics. By focusing on longer and more specific phrases, you can improve the relevancy and accuracy of your content and make it easier for search engines to understand and match it with relevant queries.

What are Long-Tail Keywords?

Using long tail keywords in your SEO strategy can help you attract more qualified traffic to your website, as well as increase your chances of ranking for specific, niche topics. By focusing on longer and more specific phrases, you can improve the relevancy and accuracy of your content and make it easier for search engines to understand and match it with relevant queries.

Some examples of long tail keywords might include “best vegan restaurants in San Francisco”, “how to train for a marathon in 12 weeks”, or “organic baby clothes made in the USA”. These types of phrases are more targeted and specific, and therefore can be easier to rank for and more likely to convert.

Overall, incorporating long tail keywords into your SEO strategy can help you drive more targeted traffic, increase engagement, and improve your chances of conversion.

How Do Long-Tail Keywords Work?

For example, if you have a business in Food, you search your brand on Google, and you never find your brand at the top of the Search engine result pages. But if you sell a particular food item like “Ice Cream” and you search for it as “ Ice Cream brands in Kolkata” then you might find your brands on the top of the Search engine result pages.

Long-tail keywords are the better communication builder for customers and brands. It is more specific that helps customers to reach out to the brands or products. For example, If you put “ healthcare” on the search bar, you never get the solution or services which you are looking for. But if you put “ concordance healthcare solutions” then you can get the exact service or solutions that you need to know. Yes, we know that with long-tail keywords, we will increase less traffic but it will be more committed and focused that customers are going to notice.

Why are Long-Tail Keywords Important for SEO?

Here are some reasons why you need to focus on long-tail keywords for SEO which are mentioned below:

1. Less Competitive than Head Keywords

When it comes to ranking articles, long-tail keywords are less competitive than head keywords. If you search “ digital marketing” you can see that it has around 2 billion search results on Google. With this keyword, you need to fail those billion search results to go first on search engines. But if you search for “ digital marketing company in Kolkata” may beat others and rank your website or articles or blogs on the top of search engines.

2. Having a High Conversion Rate

Most people use long-tail keywords to search for something specific for buying any product or looking for services. If you search for “App Development” then you may want to know about what app development is and how it works. But if you search for “App Development services near you” then you probably think about purchasing the services. The traffic you get from long-tail keywords helps to increase your sales.

How to Find Long-Tail Keywords?

Here are the best 5 ways to find long-tail keywords which are mentioned below:

1. Looking for “Search Related to” in Google

When you search any keywords on search engine result pages, you will see at the bottom of search engine result pages there will be an option, called “ Search Related To” where you might find long-tail keywords that you can use for your website or content.

2. Google Autocomplete

Google autocomplete is the best way to find long-tail keywords. You just have to put head keywords and then put any letter, you see Google shows you many long-tail keywords. You can also use keyword generators such as keywordtool.io or Ubersuggest which are gold main for long-tail keywords. In keywordtool.io, you just need to put the head keywords and click on “Search”, it will show you more than a hundred keywords and you may put those keywords on your content.

3. Going for People Also Ask

When you search for any words, you will see the people also ask a question on Search Engine Result Pages (SERP) where you will find question-based long-tail keywords which you can use in your content. There will be many questions in that section and you will also see the answer which is written by a different website. If you want to see more about the answer you have click on the website, this is how the website increases its traffic on their website.

4. Using “Answer the Public”

Answer the public is a useful keyword tool that mainly will show you question-based long-tail keywords. In this tool, you need to put your board keyword on the blank sector of the search bar and click on “Get Questions”. Now you will be able to see a lot of questions based on those keywords. Question-based long-tail keywords that intend to be long and that mainly get you closer to purchasing any products or services.

5. Soovle

Soovle is a free keyword generator where most keyword suggestions are from Youtube, Amazon, Ask.com and Wikipedia. This gives you such uncovered keywords which you will not find in other keyword tools. First, you need to go to Soovle, then you see the search bar for searching keywords. Then it will show you whole keyword suggestions that you may use for your content.

Using Long-Tail Keywords Efficiently

After finding the long-tail keywords you need to place them strategically in your content. Then you will be able to rank your article on the first page of popular search engines. After placing keywords properly, you need to do SEO very efficiently which will help you to increase traffic to your website.

You need to use keywords naturally and strategically. It is not easy to use long-tail keywords on content. You might have to be creative to adjust the long-tail keyword that you need to use on your articles or blogs. You can use your long-tail keyword as a title, sub header, and in the first hundred words.

Conclusion

Here is the article on Long-Tail Keywords which might help you to understand it better with examples. If you want to use long-tail keywords for your brands you need to use them strategically it will help you to increase your sales rate. If you want to know more about it, don’t worry, You just need to keep your eyes on our website.